When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. At the end of the day when I go home, I am motivated and excited to see them, she explains. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. I am really excited by design because right now you have these tremendous school of kids coming out. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. Hashwani took to Instagram to confirm that she had tested negative for the virus. Its exhausting! 30 (2019) Area served. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. calling the social media . I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Its not about money, its about usefulness., Bina is all about self-care. Your focus changes once you become a mother. Sana Hashwani of Sana Safinaz tests negative for COVID-19 It was like climbing a mountain. Sana Safinaz condemns rumours about CEO testing positive for coronavirus From my mother to my sisters and my cousins, everyone has been doing great things. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. [7] People come by word of mouth. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. To handle the business aspect, we are hiring professionals to push it forward. "And thats actually the reason why things have taken off. Sadruddin Hashwani is a Pakistani entrepreneur. Why are you asking a racist, I want to ask her?". Save my name, email, and website in this browser for the next time I comment. Making it into a professional business is the key.". The point is to keep moving forward and not letting difficult situations to pull you down. More and more girls now want to do something of their own and put their education to use. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. What is the use of it? It was her fault she was in this situation and it was time to make amends. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. SANA HASHWANI: We love both the business and the design aspect. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. However, the company was nationalised in 1973. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Terms and Conditions Privacy Policy. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. We started with light evening wear and it snowballed; the vision came in the last 10 years. A: How organised is the fashion industry? Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Clothes mean nothing until someone lives in them. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Her house, according to her, is a madhouse. Sana Hashwani has recently returned from the United Kingdom. We design and run bridal entirely on our own. But its not just their achievements which make them so inspirational, its their attitude. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Theyre going to trust Mohsin. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Number of locations. They respect me a lot., For this young artist, financial independence is of utmost importance. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. Included on the apparel side is the brands latest venture in retail. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. It is so liberating. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. I also do wall art, pen and ink drawings, and have also done a few low key shows. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. It was crass. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. When the mother works, it reflects in the mindset of her children.. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Anugerah. Before Pinterest and the internet, references came from books, museums and other sources. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. Women unnecessarily make themselves go through the guilt of not doing enough. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. But were from the first generation of fashion designers and we have outgrown the third generation. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Shes a super woman and my wonder woman.. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. Previous Post Ali Xeeshan Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. SM: We are excellent multi-taskers. Be proud to be brown! Welcome to ''Sana hashwani'' official Facebook Fan page. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. It was then that we started to think about doing lawn on our own. Every woman should have the ability to support herself if she chooses to. SH: Contained maybe; but it is a big business. Before, I would worry about the gender and looks of the baby. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. Strength, talent, efficiency and usefulness matter. There is no long hard work challenge story here. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. A: So it is contained? Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Thats why Sana Safinaz today has a very young dynamic.". "If you want to grow, no. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. We are going to be at this for some time. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. For her, family comes first and she doesnt believe in living a life with regrets. Amin A. Hashwani. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. Sana Khan with Melvin Louis. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Suddenly, change came when Karma, HSY and Maria B. came on the scene. View the profiles of people named Sana Hashwani. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. She did not have a plan B for her career and the only option she had was to switch to commerce. Both of the hotels were converted into Marriott brand in 1990s. When you have that kind of commitment, your product is naturally much better. Text Us @ 9095 (For Residents Of Pakistan Only). SM: In this business PR is very important. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. We started retail, not knowing a thing about it. Everyone has old and immunity compromised family members. This is how fashion creates jobs. "That was my baby. Theyve broken the glass ceiling, to say the least. Such a time too, passes.. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Sometimes getting it all done is really hard. They wont. You derive happiness from knowing you are independent. A whole campaign was organized around the 100th issue which became a huge social media success. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Sana and I have no knowledge of retail; we are learning day to day. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. AURORA: How do you perceive SANA SAFINAZ as a brand? Your time is not necessarily your own and having the support of your family is imperative. After that we decided that we are going to do lawn on our own. Good work. SM: With bridals and light evening wear. My work brings about so many positive changes in me. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Came straight home into quarantine as any responsible adult who has travelled abroad should do. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. After Shaguftas children got older, she switched back to a full time job. A: How does your interiors business fit in? When I moved to New York, something about Pakistan kept calling me back. It is evident that self-care is a high priority in her life. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. But we know we have to be resilient and go for it. But with Paperazzi they changed their pace completely. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Working for them has been one of the best decisions I ever made.. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it.
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