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The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I do. We were actually working and trying to make change together genuinely. Find ratings and reviews for the newest movie and TV shows. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Yes. Thanks to Ariel who did an amazing job. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. See omnystudio.com/listener for privacy information. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Weve talked with Ashley a lot about this. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. One is really good companion content to a lot of the shows theyre making for Netflix. You launched a lot of new stuff. You mentioned that you had experimented with subscriptions. How do you think about audience acquisition then? It made it the medium that the internet promised creators it would give them but hadnt yet. Ron speaks to Senator Kamala Harris and considers running for president. Perhaps its because there is nothing broken in the distribution and monetization model today. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Ron hires a new co-host. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Big Money Players and iHeartPodcasts. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Thats really cool, but its not mutually exclusive. A friend told it to me a year or two ago. We're the Film Fanatics. We give a ton of in-show podcast promotion as well. Launching in early 2019, the podcast will be co . Are you doing that math? I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Because if youre launching new stuff, youve built the archive, you built the library. Anderson .Paak agrees to do the podcast. They do it like an hour a day. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Our job was really simple. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Hes going to leave now. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Are you open to video? We used Jun Group. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Theres no ulterior motive or different goal. The medium. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? I have to say people are very excited to hear from you today. Its a great question, because isnt everything direct response at the end of the day? We will avoid, at almost every turn, simplicity. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. I think its real. I just keep hearing the trailers and it sounds godawful. WARNING: This episode was haunted by a ghost. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. I mean, aside from the iHeartPodcasts app, obviously. Everything, I promise you, is simpler than you think. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Its not the kind of game that is usual in this industry. Stuff You Should Know is usually up in the 40s. No, for real. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Well, we have over $100 million a year in broadcast radio marketing. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. The longer answer is, were in an odd economy. Yeah. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. That was my next question there. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. God DAMN that Ron Burgundy podcast sounds awful. Youre still getting the full ad load. Weve arrived. Are you converting off the radio? Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Sometimes they just shuffle it to create change. Thats my only fear with video. Im proud of the numbers. Yeah. And everything in between. Theyre mine. Why did you want to sell to iHeart? You get to market all these shows with your massive terrestrial network and your now massive podcast network. Into the whole thing? Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Thats our conference for the podcast industry. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Thats a really cool medium if only it were video. Podcasting is not video. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 I told you it was all about org charts, and Im not even to the org chart question yet. Ill give you an example of a show. Thanks to all of you for coming to the HotPod Summit. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. So now its digitally infused, data-infused listening that they can target digitally. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. In fact, you almost certainly kill true creativity when you hit that moment. iHeart does a lot of new things. We were talking about these giant platform companies. Thats right. All of us do this, including myself. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Its also how we got here. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. A million monthly downloads or more is a ton. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. In fact, well distribute it on broadcast radio, and so we did. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Yeah. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Radio and podcasting have very different constraints. Thats driven most of our growth in podcasting over the last two, three, four years at the company. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. I think we moved off it too fast and I think its a robust business we should still focus on. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. We had three or four people who were our formal official sales team at Stuff Media. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Ninety-five percent. We all are. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Thats the only difference so far. Usually, yeah. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The truth is, audio all-up is a third of all the media we consume. The culture is not preserved; the nimbleness is not preserved. Itd be like being able to walk away with your channel. It has brought in underrepresented creators like nothing else weve done. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Its finally arrived. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. We all get it by now, painfully. Charts. Ive listened to you in the past. In fact, it was always there, but now it has exploded. All I see is this constructiveness across these two segments. Eighty million a week is the more interesting stat to me. Its not like, I spent 95 percent of our time on Will Ferrell. You became the CEO of a formal division thats responsible for podcasts. Bob Pittman can buy Stuff Media and say, You know what? I dont see it in podcasting, and maybe thats why Im not super concerned. Just simplicity. That is technically a long tail show. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. The oldest one, Pierce, is 17. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. In podcasting, it is fundamentally different. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. I want to come to exclusives and to consolidation. This one was definitely very real. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Its worked for them for 10, 15 years. Thumbs up or thumbs down, library. The reason I ask that question all the time is because Im always curious. Or, the negative reason, theyre covering up bad work. You are describing a mature company. Conal and iHeart Digital earned that success by doing some unconventional things. Don't act like you're not impressed. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. In some part, because of what Apples moves are, but its getting harder. I dont predict what we might get. Glass-walled conference rooms where they just come up with funnier promo codes? We have a whole newsletter for podcasters. That feels obvious to me. Really, really terrible. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Be a startup, or is it something that you did? Is that part of your business affairs team, just selling the IP out? Theres a sigh of relief from the YouTube people somewhere. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Its redemption codes and URL codes. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. The BD team is livid. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. We wanted access to that to shout really loudly about the stuff we were doing. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. No. Ill go from the more obvious down to the less obvious. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. These are marketers who are usually really good at this stuff like really good. The things youre describing dont always happen, right? We also have an original content series we make with IBM called Smart Talks with IBM. I end on this team because its very important, we have our business affairs team. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Youre saying we have to innovate and push back in it, but its still just promo codes. Ron listens to an Opera Singer, to see what all the hype'sabout. We taped this episode live at Hot Pod Summit. You always do if youre running a startup. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Its happening. Ive just really struggled to understand why you would do that. The only reason we have that number is because of broadcast radio marketing. Its never been any different from day one, and it has made all the difference. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Aren't. Real. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That's it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The way to do that was to create two segments in our company. You have to make a lot of decisions. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Yeah. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. See omnystudio.com/listener for privacy information. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? We may not have liked it, but there usually was a problem getting fixed. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. I fell in love with this medium 10 years ago. But I also think it fundamentally tripped up a little as a business model. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an .