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But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. Along with serving up never-before-seen Truly concoctions, we work with . "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. It's like if you made lemonade and just forgot to put sugar in it. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) Well, not actually like mango, but like the ersatz mango we've come to expect from hard seltzer flavorists. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. We trust youll agree Team Cherry limeade is the way forward! SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. Previously only available in seven markets, brand fans and consumers across these states will have the opportunity to grab a pack of their new favored hard seltzer at select retailers in the upcoming weeks. Best Christmas present ever, he says, delight evident in his voice. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. Sonic seltzer contains no gluten or distilled spirits. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. Some states clearly have a greater appetite for the restaurant than others, though. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. This seltzer might also please fans of black cherry soda. Luxembourg B 251465, Modern Slavery Statement The aftertaste is faintly reminiscent of SweeTARTS candy, and its carbonated finish mimics the flavors or aromas of champagne-based mimosas. 2023 LEARFIELD. It would definitely be worth picking up as a standalone six-pack if you had the opportunity. This material may not be published, broadcast, rewritten, or redistributed. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. Site by SONIC Hard Seltzer is made with all naturally gluten-free ingredients. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram. 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From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. Expanding into more markets is a natural extension for us as we continue to grow the brand.. They were terrible imo. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. Shirani Jayasuriya. The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. Sonics Hard Seltzer Is Hot. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! For more information, visit coopaleworks.com. But two things happened that would dramatically expand the course of the brewerys FMB foray. The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. Yet, sought-after actual guava flavoring can be. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. . The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. Prices and availability are accurate as of time posted. Sleek cans. No cherry taste to the cherry limeade, so disappointing. The first you know about. Continue reading to learn the number of Sonic Drive-In locations in your state. When typing in this field, a list of search results will appear and be automatically updated as you type. Nov. 3, 2021, 09:55 AM. Your email address will not be published. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. That speedy attention inspired its current identity and the name that most know it by. COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. Required fields are marked *. Still, its a big if. The road to consumer packaged goods gone bad is paved with good licensing intentions, after all. Dont love them unfortunately, here in TN. Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. To do that, Mossman needed to find new wholesalers and a lot of them. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. Visit fal.cn/3jx7J to find your nearest retailer. As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! Back in OKC, Mossman is banking on it. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Some states clearly have a greater appetite for the restaurant than others,. Lemon Berry SONIC Hard Seltzer. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. Pick up a pack and host your own happy hour any time you want! SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. Together he and Mossman hashed out the structure of the licensing arrangement. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. the technical definition of sonic). | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. Pick up a pack and host your own happy hour any time you want! Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. TM and 2021 Americas Drive-in Brand Properties, LLC. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now .