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Strategic Management Essays, Term Papers & Presentations . The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. But opting out of some of these cookies may affect your browsing experience. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. EasyJet TABLE OF CONTENTS Political and Legal impacts 5 easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Who are EasyJet stakeholders? - Heimduo [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. These are stakeholders who are directly affected by a project, such as employees. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Trade union The two organisations I will be looking at are Tesco and Macmillan. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Total revenue ( million) 2,362.8 1,797.2 31.5%. Ryanair Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Company Analysis of Easyjet | Business Paper Example Stakeholder theory. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Customers - they would want cheap flights that are comfortable and safe. The Airline business segment operates its route network. European Countries Collaboration and good relationship making EU politically stable. easyJet. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Creating a corporate culture implementing educating programs.Stelios, Premium Interrelationships - The world of travel & Tourism [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. who are the stakeholders of easyjet - digitalexpertzone.com From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. It is more suitable for students and ordinary income people. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. The series, while not always portraying the airline in a positive light, did much to promote it during this time. easyJet gold coast shark attack video; giant schnauzer service dog for sale Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. The airline's loyalty programme is called Flight Club. The marketing decisions of the industry are to an extent based on political decisions. This cookie is set by GDPR Cookie Consent plugin. It is very difficult to classify easyJet's social responsibility activities. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. EasyJets Business Model Analysis 1 minute read. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. 2.6.2 Legal factors that influence Easyjet Plc. PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 725 Words; 3 Pages . A business is found to be polluting a local river. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Airline Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Its theory might affect the perception of air travel with the vision of building a customer focused brand. This method is incorporated into a strategy map that will form the basis for the development of a . Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). What are Stakeholders? Stakeholder Definition | ASQ EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. We are a low-cost European point-to-point airline. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Ways of Working Strategy. BSC Easy Jet individual report - The place of useful learning The Stakeholder Analytical cookies are used to understand how visitors interact with the website. Airline [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Organization, Stakeholders [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". [95], EasyJet plc. ABSTRACT i Who are EasyJet stakeholders? The space saved by having smaller galleys allowed for the installation of 156 seats. This cookie is set by GDPR Cookie Consent plugin. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Premium The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Strong operational efficiency leading to a low-cost model. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The organisation mainly expands through acquisitions 4. However, its operating profit has decreasing which may influence take more loans from financial institutions. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. March 3, 2023. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Efficiency-driven operational model ( tutto quello che c e scritto sotto) Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Simple & Easy EasyJet Titles. London Gatwick Airport London Southend Owners Explore Airport Sale - Airways Low-cost carrier BMAN72801 One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Development and justification of an Easy Jet strategy map. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Business Model Analysis Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. More than 29 million passengers carried by the largest airline company EasyJet in the UK. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. They contracted to buy 12 brand new 737s from Boeing in 1997. Stock market I have found this less to be the case with easyJet, and most of the . easyJet PLC | Financial Times Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. In the early 2000s McDonalds saw for the first, Premium The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Also the product that airlines serve is a somewhat typical service. A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. DEVELOPMENT SUGGESTIONS London Southend Airport owner plans to sell up after Covid losses EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Airline [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Business ethics Airline, Impacts of Tourism [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Changing pictures of the political sphere have a deep impact on the aviation industry scene. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Its principal activities include airline operations and aircraft trading and leasing. Ryanair 342. Employment The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. When EasyJet received H89, it had a 1970s-style office setup. Ryanair Nowadays aviation is a big, Premium By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium These cookies will be stored in your browser only with your consent. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Other impacts 10 As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. 1.4 Research objectives. The first aircraft, an Airbus A320, was re-registered as OE-IVA. 10. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Table of Contents First published on Thu 28 May 2020 03.16 EDT. 1. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Henderson, L. Neasham . The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Southwest Airlines. easyJet EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995.